Refining who and what

Who should we serve?

Since the freelancers market is so fragmented (see All About Freelancers post), it’s helpful for us to define who exactly Warren is for. Here are some thoughts. They probably overlap a lot.

  • non-employer businesses (75 percent of total U.S. businesses or 22.5 million businesses across the country)
  • FU members, specifically creatives, writers, tech. (over 200K)
  • recent graduates who are freelancing (overlaps with previous two categories)


What do we do?

Based on reading FU reports and the couple of long interviews we conducted, he three biggest challenges for freelancers are getting paid, doing taxes, and budgeting based on cash flow.

getting paid

  • contracts
  • invoices


  • FAQs
  • preparation
  • receipts and expenses

budgeting and saving

  • short term/flexible financial planning
  • expenses analysis

general tips

This is a lot. We can start with getting paid and tax.


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