Refining who and what

Who should we serve?

Since the freelancers market is so fragmented (see All About Freelancers post), it’s helpful for us to define who exactly Warren is for. Here are some thoughts. They probably overlap a lot.

  • non-employer businesses (75 percent of total U.S. businesses or 22.5 million businesses across the country)
  • FU members, specifically creatives, writers, tech. (over 200K)
  • recent graduates who are freelancing (overlaps with previous two categories)

 

What do we do?

Based on reading FU reports and the couple of long interviews we conducted, he three biggest challenges for freelancers are getting paid, doing taxes, and budgeting based on cash flow.

getting paid

  • contracts
  • invoices

taxes

  • FAQs
  • preparation
  • receipts and expenses

budgeting and saving

  • short term/flexible financial planning
  • expenses analysis

general tips

This is a lot. We can start with getting paid and tax.

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Plans & Roles

Roles

Jia: user/design (bot)
user research/testing/domain research
writing/design/bot
FY: tech/design (making the bot smart)
NLP/ML/API 
writing/design/bot
LR: tech/user (integration with APIs)
prototype/platform integration
user research/testing
PP: presentation/design (documentation)
presentation/documentation
design

Tasks

user/design

  • writing
  • logic flow/bot design
  • user research/testing
  • market research
  • domain research
presentation/documentation
  • deck
  • website
  • video
  • blog

tech

  • NLP
  • APIs
  • Prototype and platform integration: Slack/SMS, Plaid, Redis, aws/heroku
  • financial data analysis/ML
  • research tools