Refining who and what

Who should we serve?

Since the freelancers market is so fragmented (see All About Freelancers post), it’s helpful for us to define who exactly Warren is for. Here are some thoughts. They probably overlap a lot.

  • non-employer businesses (75 percent of total U.S. businesses or 22.5 million businesses across the country)
  • FU members, specifically creatives, writers, tech. (over 200K)
  • recent graduates who are freelancing (overlaps with previous two categories)


What do we do?

Based on reading FU reports and the couple of long interviews we conducted, he three biggest challenges for freelancers are getting paid, doing taxes, and budgeting based on cash flow.

getting paid

  • contracts
  • invoices


  • FAQs
  • preparation
  • receipts and expenses

budgeting and saving

  • short term/flexible financial planning
  • expenses analysis

general tips

This is a lot. We can start with getting paid and tax.


Design Brainstorm

IMG_6690 2

  • status: student, freelancer, full time, international
  • level of financial discipline: bad, learning, disciplined
  • lifestyle: where do they spend money
  • how many accounts, credit cards, savings
  • debts
  • income
  • how emotional vs practical
  • life changes: new job, graduating, etc


financial management 101 (pp)

  • key concepts and vocabulary: interests, capital, principle
  • credit card
  • budgeting
  • 401k, IRA
  • emotional vs practical
  • projections into week, months, year


tax: decision tree (jia)

  • what forms
  • what expenses
  • what are important to keep in mind
  • how much to set aside


save money (LR)

  • set goals
  • budgeting based on historical data: system of rules
  • identifying spending patterns 
  • aggregate spending
  • highlight issues: impulse
  • identify lifestyle: foodie, fitness, hobbies, etc. 
  • setting up savings account: 


impulse purchases 

  • coaching emotional -> practical


student loan

  • figure out how to pay off quicker